Our Mission
It’s not just where you are going, but how you get there that counts. Believe in what you wear and make sure it stands for something.
We stand for ideas that lead to positive change and partner with grass root groups struggling to get these messages out. We stand for using organic, recycled and re-purposed materials in our products wherever possible and are constantly searching for the better option.
We stand for “look good, do good, feel good.” Join the cause and start a MOVMT.

Our Story
The People’s Movement was born from the desire to create wearable goods for friends that reflected our shared fervor for timeless design, travel and the environment. We are driven by less work, more time to surf and being the positive change we want to see in the world through the way we run our company. Our first product, The People’s Shoe, was initially inspired by the classic sneaker worn by the migrant workers in Shanghai. Timeless, well built, comfortable, reasonably priced and super styley, we used these proletarian shoes as a platform to build a label that will do good and look good doing it. We’re humble in our approach, as we know we have much to learn, but look forward to the challenge and are charged to share our vision with you.

Kevin as our CEO and co-founder brings a massive amount of experience from the action sports and youth lifestyle industry. He was the VP of Marketing for nearly a 1000 different surf apparel companies and learned exactly what “to do” and what “not to do” when starting his own brand. Flanny is a graduate of the University of Arizona where he was team captain and played in the Final Four. If you can't find Flanny at the office, you can find him fathering, gardening or surfing...in that order.
Mark was raised a cowboy in Arizona and enjoyed the nomadic life of surfing and performing as a musician around the world before settling in Southern California to pursue a career in the arts and entertainment field. He has supposedly appeared and starred in numerous television and film projects while cultivating a following for his indie folk music project, The Young Whiskey, but we’ve never heard of him before. If you can’t find Marcos in the office, you can find him doing something that he will later describe as “the best thing I’ve ever done in my life.”
Chris has been smashing stuff from and early age. He grew up with a tennis racquet in his hand… playing those cat gut strings like an electric guitar. His footwork was also good. His puffy laced Adidas could often be found at the Del Mar Fair where his grade school crew would moon walk in front of large crowds of 9 people. Chris went on to play for the elite USC tennis program before going to work for Oakley’s sports marketing team. Managing many of the world's top tennis players and golfers, Chris formed great relationships with the athletes. These relationships and his affinity for numbers have enabled Chris to have a leadership role in several successful startups including Kaenon eyewear and Iliac Golf.

The Peoples Sessions
The People’s Sessions are a unique live music series where we bring together up and coming artists with our Activists for a night of education and inspiration. These “Sessions” are captured by our film making friends and in turn broadcasted as informational music videos for the masses to see and hear! Like Mtv only it doesn’t suck and has a purpose. Plus we get a great excuse to hang out with our friends and hear truly amazing acts live!

The Movement Surf Club
Clean and then have fun. We will be organizing monthly beach clean -ups in whatever part of the world we find ourselves. First we work, then we have fun. Clean, then play in our favorite park, the ocean. Find out how to charter your own People’s Movement Surf Club and we’ll send you some free gear to get you going.

Giving Back
Every year, we partner with urgent causes to help transform today’s issues they highlight into tomorrow’s solutions. This year we are collaborating with the Plastic Pollution Coalition, a group dedicated to stopping plastic pollution and it’s toxic impacts on humans, animals and the environment! We do this by donating $1 from every pair of sneakers we sell in our “Clean Act” collection directly to the Plastic Pollution Coalition. We shall use our products,website, social media, original films and our live music series, The People’s Sessions to open a dialogue engaged to inspire people to get involved and make a difference.

Friends
“You can tell a lot about someone by the company they keep." We value this philosophy here at The People’s Movement and are very selective about who we let into our inner circle. The brands we associate with share our same values and are doing innovative things for the causes we believe in. This year you will find brands that are helping to provide valid options to plastic, because if you don’t have a choice, then you don’t have a voice. We are proud to call them our friends.

PLASTIC POLLUTION COALITION
With its work, Plastic Pollution seeks to put plastic pollution at the forefront of global social, environmental and political discourse. Visit Plastic Pollution Coalition Website

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