these guys have a great idea…look to the past for simple solutions to our modern problems. Â Cartons were invented over a 100 years ago and it is just as durable and functional as plastic, except for this paper will bio degrade in a matter of a year or so when it’s turned to waste. Â The box is made from 76% renewable sources and 10% of their profits go to water based charities. Â They are irreverent in their ad campaigns, but serious about changing our habits. Â Get off plastic and jump into a box.
the people’s movement + boxed water is better = awesome.
The genius of all our future viral content,Â Cameron DuddyÂ , was stupid enough to ask me to be in our friend’s, AWOLNATION,Â viral campaign. Â Cameron, who is a total dick head of a guy, but a total expert at quick execution made something….well, out of this world. Â Enjoy.
The People’s Movement had the pleasure this past weekend of being a part of Â SIMA Waterman’s Ball at the Ritz Carlton in Laguna Beach. Â Yes, it was posh, but definately not stuffy…this is where you get a chance to have a beer or 10 with the guys you grew up idolizing like PT, Jeff Divine, Michael Thompson and Gerry Lopez to name a few and just shoot the shit. Â Oh Yeah, and SIMA raised over $400,000 in one night at this event which donates the proceeds to over 20 different ocean minded charities…not bad.
The highlight for me was legendary Oahu surfer, George Downing’s receiving the Lifetime Achievement award for his unmatchable contributions to everything surf. Â His long time friend and student, Gerry Lopez spoke straight from the heart and and did not falter a word for 25 minutes telling first hand recollections of
just what makes Downing so special. Â George’s life reads like a movie…”moved to Waikiki in the 50′s with no virtually no surf experience only to become one of the pioneers of big wave surfing, surfboard design and shaping all while being one of the first “Beach Boys of Waikiki”…you can only imagine the freedom and excitement of those times when television was still a novelty. Â I wanna live a life half as cool as George Downing and after that evening I am inspired to do so or die trying.